Grizzly Adam was founded in 2015 by Nigel Owen with a simple goal: to help men look and feel their best.

What started with beard care has grown into a wider men’s grooming and lifestyle brand, offering beard oils, grooming tools, skincare, hair care, apparel and accessories. Every product we sell is selected with the same focus on quality, value and making everyday grooming easier.

As founder, Nigel has personally tested every Grizzly Adam product before it is offered to customers and continues to use our products himself. Our Seduction Beard Oil, for example, is sourced and made in the UK and is vegan and cruelty-free.

We’re proud to have now served more than 30,000 customers worldwide through confirmed website orders, as of September 2026. Our customers have also left 551 reviews through Stamped.io, as of September 2026, giving us valuable feedback that helps us continue to improve what we offer.

Grizzly Adam is still a family-run business, and we’re committed to providing straightforward products, helpful service and a customer experience we can be proud of.

Meet Nigel Owen, Founder of Grizzly Adam

Nigel has been running Grizzly Adam since 2015 and has hands-on experience selecting, testing and using the products sold through the brand. His approach is simple: if he wouldn’t personally use a product, it doesn’t belong in the Grizzly Adam range.

Welcome to Grizzly Adam. We’re glad to have you with us.

About Nigel Owen
Founder of Grizzly Adam since 2015, Nigel personally tests every product before it is added to the range and continues to use Grizzly Adam products himself.