{"id":173591,"date":"2026-06-12T08:35:15","date_gmt":"2026-06-12T07:35:15","guid":{"rendered":"https:\/\/grizzlyadam.co.uk\/?p=173591"},"modified":"2026-06-12T08:37:04","modified_gmt":"2026-06-12T07:37:04","slug":"what-men-spend-money-on-in-2026-to-look-and-feel-better","status":"publish","type":"post","link":"https:\/\/grizzlyadam.co.uk\/es\/what-men-spend-money-on-in-2026-to-look-and-feel-better\/","title":{"rendered":"What Men Spend Money on in 2026 to Look and Feel Better"},"content":{"rendered":"

Men’s self-improvement spending in 2026 is broader, smarter, and more routine than it used to be. What was once limited to a haircut, deodorant, and a gym membership now includes skin care, hair loss treatments, premium fragrance, supplements, recovery tools, and aesthetic treatments<\/span>.<\/span><\/p>\n

The commercial opportunity is clear. The global men’s personal care market is projected to grow from $75.38 billion in 2025 to $83.05 billion in 2026<\/span>, helped by rising demand for specialised products, premium routines, and more personalised grooming<\/a> habits.<\/span><\/p>\n

For brands, retailers, and publishers, this matters because men are no longer just buying products to look better. They are buying into a wider idea of confidence, energy, health, and control<\/span>.<\/span><\/p>\n

Why men\u2019s self-improvement spending is growing in 2026<\/span><\/h2>\n

A few things are driving this shift at once.<\/span><\/p>\n

First, grooming has become more mainstream among younger male shoppers. Recent reporting says men’s beauty spending rose 9.9% in 2024<\/span>, ahead of women’s spending at 5.8%<\/span>, with Gen Z men helping drive that growth. The same reporting also says 68% of Gen Z males are skin care users<\/span>.<\/span><\/p>\n

Second, categories that used to sit apart \u2013 grooming, wellness, fitness, recovery, and subtle cosmetic treatments \u2013 are increasingly bought together. Men are not just shopping for appearance. They are shopping for outcomes: better skin, better hair, better sleep, better recovery, and better confidence<\/span>.<\/span><\/p>\n

That is what makes this such a commercially valuable topic. It touches multiple high-intent categories with strong repeat purchase potential.<\/span><\/p>\n

Skin care is now one of the biggest male spending categories<\/span><\/h2>\n

Skin care has moved from niche to normal. More men now see a basic routine as maintenance rather than vanity, especially younger consumers who have grown up around product education on social platforms and retailer content.<\/span><\/p>\n

What men are buying in skin care<\/span><\/h3>\n

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The biggest spend tends to go into:<\/span><\/p>\n